Endless Waves Salon
Brand Identity, Logo Design
Endless Waves Salon, a hair salon in Duxbury, Massachusetts, sought to elevate its current branding and social media to better represent their brand. The freelance project focused on an updated logo, consistent color palette and type, social media assets and templates, and a refreshed website.
Social Media
28 Instagram feed templates and 25 story templates were designed with the new salon logos, color palette, and typefaces in InDesign and moved to Canva for the salon owner to easily edit and export for posting. Some templates created were stylist features, announcements, testimonials, quotes, events, etc.
Katie Mullen is a Boston-based marketer, designer, and writer passionate about storytelling in its various forms. She gravitates toward branding, visual identity, and editorial design along with campaign concepts, creative writing, and essays.